M&S has launched three Hot Food To Go outlets in London, located in Moorgate, Kensington and Hammersmith, with a plan for wider roll out in the New Year. The hot food bars sell sandwiches as well as chips, risotto, soup, pasties and noodles, as well as breakfasts, including porridge. All hot drinks are organic and fair trade, with cappuccino starting at £1.50. Coffee will be dispensed by unique taps from which M&S has removed labels in order to deter copycats. Furthermore, it promises to serve all customers within three minutes. The Kensington branch is modelled on a deli concept, with an eat-in marble counter, while table service restaurants and patisserie cafes are in the pipeline. M&S head of hospitality Mark Ashley told The Evening Standard: “We still sell cold food such as sandwiches, but we want to become famous for wraps and bowls. Everyone does hot sandwiches now but no one does hot food to take way very well apart from McDonald's.” He added: “It's a big step for us to move into hospitality. We are very good at quality food, so we are now trying to sell that in different environments.”