The Restaurant Group (TRG) has confirmed it will open a restaurant under its Joe’s Kitchen format, at the intu Victoria Centre, Nottingham.

It has secured a 3,240sq ft unit on the upper level of the centre’s new clock tower catering cluster and joins sister brand Coast to Coast, plus Handmade Burger Co, Tortilla and Ed’s Easy Diner in signing up to the scheme.

Jonny Buckle, head of leisure acquisitions at TRG, said: “intu Victoria Centre is a prime shopping centre in the city of Nottingham attracting 24 million visitors a year, so it’s important that we have a presence there. Joe’s Kitchen will be a great addition, offering customers a relaxed dining environment and something a little different to our offer at Coast to Coast which will also feature in the new dining quarter.”

The new clock tower dining area is part of intu Victoria Centre’s £40m refurbishment programme, which also includes new interiors, new entrances, enhanced lighting and top quality finishes throughout.

As revealed by M&C Report earlier this year, TRG is to trial an evolved all-day dining version of its Joe’s Kitchen concept, over the next year, which if successful could lead to a rollout of the brand.

The company will trial the format in three locations, starting at the intu shopping scheme in Derby this month; at the intu shopping centre in Nottingham in August; while a third site will be a standalone, new build, which will open in November/December in Trentham Gardens, Staffordshire.