Island Poke, the White Rabbit Fund backed concept, is opening its third site in Canary Wharf, MCA has learnt.

The new site, in unit CR42 Crossrail Walk, is Island Poke’s biggest yet and comes just a year after the first site in Kingly Street, Soho.

Founder James Gould Porter told MCA they would build three counters in Canary Wharf, and introduce some new specials, though the menu would remain fairly concise.

Due to open in five or six weeks’ time, it follows a second opening in Broadgate Circle over the summer.

Gould Porter said: “Our one year birthday is in two weeks’ time, so we’re very blessed to be in this position. It’s going better than we could have imagined.

“Broadgate Circle was a very different clientele to the West End, and Canary Wharf is hopefully the perfect match for us, with a high density, office crowd, and a movement away from sandwiches.

“There’s a movement and intrigue towards new food concepts, and landlords are reflecting that.”

Gould Porter said poke was much more recognised as a cuisine in London than it was one year ago – but said Isalnd Poke was still able to stand out from other poke operators.

He said: “When we started it was a bit educational. But now people know what they want off the bat. We’ve got traction in the market for being very generous and focussing on elements of customer service, and while poke becomes a household name for foodie Londoners, we stand out on those terms.

On further expansion, he added: “We will keep our fingers on the pulse. If there’s an opportunity to do more, we’d love to, as long as we can stay true to our offering.”