Honest Burgers, the Active Private Equity-backed group, has strengthened its operational team ahead of its next stage of development, MCA has learnt.

The group, which will open its sixteenth site next week in Hammersmith on the former Meat Yard site in Fulham Palace Road, has appointed a new property director, new head of recruitment, a new head of marketing and a new project manager as it looks to open up to 10 new sites next year – comprising a mixture of openings in the capital and in the regions, with locations in the likes of Reading, Cambridge and Oxford being eyed up.

MCA understands that for the first six months of the year, sales across the group were up 43% year-on-year, whilst it is on track to post full-year turnover of c£16.5m.

The group’s new property director is Jason Atherton, formerly a director at property advisory firm Harper Dennis Hobbs.

At the same time, Oliver Cavaliero has joined the company as its new head of recruitment. He was previously a recruitment manager at Five Guys UK.

Adam Layton, formerly of London Union and Street Feast, has joined the company at its head of marketing, whilst Jason Pamphlett joins the group as its new project manager from Soho House where he has been aiding the development of its Dirty Burger and Chicken Shop brands.

Honest has a further opening lined up for this year at 31 Paddington street, just off Baker Street.

It has also lined up openings in Dalston and Greenwich, with exact addresses to be confirmed.

The group’s commercial director Harald Samuelsson, the former joint managing director of Cote, told MCA earlier this year that the company planned to open 10 sites in 2017; comprising five inside London and five outside, with locations such as Brighton, Reading, Oxford and Bristol on its radar. It is thought that the group will look to ramp its regional rollout the following year.

Active invested £7m in the better burger concept in return for a c50% stake, which is understood to have valued the business at c£15m-16m.