Honest Burgers, the Active Private Equity-backed, fast-growing group, is looking at further openings in the regions after the success of its first site outside London, in Cambridge.
The group’s commercial director Harald Samuelsson, the former joint managing director of Cote, told MCA that its opening in Cambridge had exceeded all sales expectations, giving it confidence for further expansion across the UK.
The 21-strong company, which plans to open up to 10 sites in total this year, will open its next site in London’s Southwark Street at the end of June.
It is believed to be close to securing a site in Islington for a July opening, plus restaurants in Reading and Clapham Junction for the third quarter of this year.
The company opened on the former Reys site on the corner of Corn Exchange Street at the end of last month. At 100-covers it became one of the group’s biggest sites when it opened.
It has secured an opening in Reading in King Street adjacent to the proposed The Botanist site from New World Trading Company.
In March, the group appointed Krish Singh, formerly head of acquisitions at Cote, Jackson & Rye and Limeyard, as its new property director.