Hollywood Bowl Group has said its new-style Hollywood diner menus have driven food revenues by 14.4% in refurbished venues.

The figures were included in the group’s update on trading in the six months to 31 March, in which like-for-like sales were up 1.2% and grew by 3.2% taking into account the impact of the Easter holidays in 2017 falling into the second half of the financial year.

The group said it had seen a small decline in spend per game, with the average at £8.72, 1% behind last year. This decline was seen in the Bowlplex business, down 27% due to the introduction of the Hollywood Bowl volume drivers to drive utilisation as well as an overhaul of pricing. This saw a positive impact on the overall Bowlplex revenues that are up 6.2% post acquisition. Within the core LFL estate, spend per game is up 2 % to £8.68.

The 56-strong group said it had a solid pipeline secured, with Derby opened in April 2017, Hollywood Bowl at The O2 due to open in June 2017 and Dagenham due to open in September 2017. A further three centres have been agreed for FY18/19.

The group reported sales up 7.9% to £59.3m in the six months, with like-for-like sales up 1.2%. Adjusted group EBITDA rose 8.6% to £18.2m.

Chief executive Stephen Burns, said: “The strength of this first half trading performance reflects the continued progress we have made in delivering against our three growth priorities; opening new centres and acquisitions; growing like for like revenue; and continuing to improve our existing estate through our refurbishment and rebrand programme.”

“We will continue to focus on delivering an exceptional customer experience every time, investing in our customer proposition and our centres to continue the growth of the business. This customer focus, combined with our disciplined capital and cost management, gives us confidence in delivering another year of progress, and reporting results in line with Board expectations.

“As highlighted in our post close statement, the business has a strong balance sheet and cash generation remains strong. Assuming that cash generation remains in line with expectations through the second half of the year, the Board will consider the most appropriate use of the Group’s financial position to enhance shareholder returns.”

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