Hell Pizza, the New Zealand pizza chain, has announced plans to rapidly expand in the UK - to up to 30 sites by the end of 2010. The company, which was founded by Callum Davies and currently has one outlet in Fulham, is looking to open franchised units in major cities across the country. Davies sold the New Zealand franchise to Burger King in 2006 and said that he was now focusing on global expansion from the group’s headquarters in London. He said that he wanted to run the business aggressively, with plans for between 25 and 30 stores in London within the next two and a half years.