Giraffe, the Boparan Restaurant Group concept, has launched a “version 2.0” format at its Bristol site, with a new menu and service style, MCA understands.
The Bristol site is being used to trial the new style, which includes full table service, and ordering from tablets, which is aimed at improving the customer experience.
The site includes new menu items such as Malaysian laska, salt and pepper squid, and Vietnamese pho, and a new tag line ‘Feel-good food’.
MCA understands elements of the style have been tested in Basingstoke, Norwich and Reading.
The world kitchen concept, which was founded by Russell and Juliet Joffe, was bought by Tesco for £48.6m in 2013.
The then 54-strong collection posted full year losses of £4.1m in December 2015, and was sold on to Boparan in 2016 for a sum thought to be just half what Tesco paid for it.
There are currently 38 Giraffe restaurants, plus three under its Stop grab and go format, two under the Burgers & Cocktails brand, and four international.
In September 2016, Boparan trialled a new look and menu under the Giraffe ‘World Kitchen’ brand.
Boparan also operates the Cinnamon Collection and Harry Ramden’s, Fishworks, Ed’s Easy Diner and the soon to launch Slim Chickens.