The Genuine Dining Co has acquired Feng Sushi, the eight-strong London-based Japanese sushi restaurant and delivery company, which Luke Johnson placed on the market earlier this year.
MCA revealed in February that Johnson had appointed Davis Coffer Lyons to explore options for Feng Sushi, which he acquired in 2010 and is believed to have been valued at c£2m.
As part of the deal, Chris Mitchell, the managing director of the Genuine Dining Co, becomes chief executive of Group Genuine, which incorporates the Genuine Dining Co, Signature Dining, Genuine Hotels, and Feng Sushi. Johnson will remain as chairman of the Group Genuine, and Paul Viner, Feng Sushi chief executive, will become a board director.
Feng Sushi will run as a separate entity and will continue to be managed and operated by the Feng Sushi management team, which will report into Mitchell.
Group Genuine said it saw “synergies” between the two brands, with the Genuine Dining Co already “pioneering ways to deliver high street brands in to its business and industry contracts across the UK”.
Mitchell said: “This is a massively exciting development for us. I have always admired the Feng Sushi product since partnering with Luke seven years ago. I am looking forward to working with the management team of Feng Sushi and developing and expanding the brand through the Genuine Dining Co. ”
Viner said: “This is an exciting development for both companies. The synergies have always been very apparent. I am excited about helping to develop Group Genuine as a board director.”