Gourmet Burger Kitchen (GBK), which was last week acquired by Famous Brands in a c£120m deal, has confirmed it has secured its third site in London’s West End, in Berners Street.
The 100-cover gourmet burger restaurant is being completely refurbished by an in- house team and is due to open at the end of this year. GBK’s new prime location will be close to the planned Crossrail station, opening in 2017.
Keith Bird, chief operating officer of GBK, said: “We wanted to expand within the capital, and Shelley Sandzer helped us find a great space in central London. With the success of local redevelopments such as The Berners Tavern, combined with the substantial footfall from Oxford Street and nearby Soho, the dynamics of the location made it the perfect choice for us as a brand.”
Casey Phillips, partner at Shelley Sandzer, acted on behalf of GBK.
Last week, GBK chief executive Alasdair Murdoch told MCA he believes Famous Brands spent £120m on the brand because “we have concentrated on building a great business, as opposed to a business we could sell”.
He stressed that the group would not be ramping up its expansion plans following the acquisition by the South African owner of Wimpy and would continue to target 10-15 sites a year, with the majority outside of London. There are also plans to add to its Ireland estate, at a rate of one to two a year for the next decade.
He said: “Our growth will naturally gravitate away from London. We’ve had some really successful regional openings this year and there’s plenty more to go at.
“We won’t completely steer clear of London but we will look closely at affordability. If we open 12 next year probably one will be in London and another around the M25 belt.”
He is confident the group will hit the 100-site mark before Easter 2018.
The group is understood to have lined up further openings in Exeter, Oldham, Bolton, Glasgow Fort and at Clarks Village in Street, Somerset.