HIPCHIPS, a new fresh crisp and dip concept, is to launch in London’s Soho later this month.

Launching at 49 Old Compton Street, the concept will feature chips cooked and served straight to diners on a conveyor belt, pairing hand-made potato crisps with a “diverse range of delicious savoury and sweet fresh dips”.

HIPCHIPS will use five heritage and vintage potato varieties to make its crisps.

The menu will be overseen by head chef Scott Davis, formerly of Providores, Mirabelle and Fifty St James.

The company said Davis “has used his vast knowledge and experience of diverse culinary styles and flavours to create a unique menu of dips that are influenced by classic British pairings and international flavours. From Katsu curry and Baba Ganoush to Moroccan Yoghurt and pickled onion cheese fondue, these moreish dips are all made from the finest seasonal ingredients, and designed to mix, match and share with friends.

“While many of us Brits wouldn’t dream of combining potatoes with dessert, Davis’s innovative menu offers up a variety of sweet dip options and with it, a novel experience for the taste buds. HIPCHIPS crisps are dusted with cinnamon sugar instead of salt and perfectly matched with classic ‘pudding dips’ such as rhubarb & custard, S’mores & chocolate and salted caramel dip combinations.”

MKR Property acted on the deal.