Mark Fox, formerly of Bill’s and Starbucks, has been confirmed as the new chief executive of motorway service station operator, Roadchef, as first revealed by MCA this week.

He will succeed Simon Turl, who takes on the role of chairman.

Fox said: “I’ve been thoroughly impressed by how much the Roadchef brand has evolved over the last 10 years and really look forward to working with colleagues and our trading partners to continue to develop the organisation in the coming years.”

He will join the company on 12 June and will complete a detailed induction, before officially moving into his role as chief executive from September.

Turl said: “It has been my privilege to lead the Roadchef business over the past 11 years and I am looking forward to a new challenge in my role as chairman. I am thrilled that we have been able to attract someone of Mark’s calibre to lead this fantastic team and I wish him every success for the future.”

Roadchef currently operates 30 motorway service areas in 21 locations in the UK. It is the third largest motorway service area operator behind Welcome Break and Moto.