James Bulmer, former Disney executive and CEO of The Fat Duck Group has formed a new immersive restaurant company, Wonderland Restaurants.

With a focus on experiential hospitality, the company will work with a number of restaurant concepts and global brands and hopes to evolve food and drink innovation through its ‘Wonderland Labs’ arm.

The core team includes chef’s Mike Bagale, formerly of three-Michelin starred Anlinnea, Chicago, as creative director and Claudio Cardoso formerly of Sushisamba as group executive chef.

Other members of the creative team include Mark Garston, the former head of central development for The Fat Duck Group as innovation director, as well as chef illusionist Chris Cox.

“Wonderland Restaurants is a rich melting pot of some of the finest creative minds and storytellers from the world of food and magic,” said Bulmer. “Our company’s vision is to bring curiosity, imagination, emotion and wonderment to the hospitality sector in a way never seen before and build an international portfolio of immersive food concepts.”