Five Guys UK, the fast-growing burger chain, has confirmed it will open a further flagship site in central London, in Piccadilly Circus.
As flagged up by MCA last year, the 66-strong company is set to open at unit 1/2, Coventry Street on the front of the Trocadero, along the same road from rival Shake Shack’s most recent UK opening.
The company, which recently expanded its delivery partnership with Deliveroo to across 30 of its sites, plans to open 20 sites in the UK this year.
It has further openings lined up in West Central, Bournemouth; York; Liverpool One; Leeds; London’s Clapham Common and South Kensington; Edinburgh; The Mall, Wood Green; Oxford and Croydon.
According to the Daily Telegraph, Five Guys’ UK chief executive, John Eckbert, sees further growth in the UK, France, Germany, Spain and Portugal, where it already has sites, but also sees scope for the chain to thrive in other European nations.
“We are in discussions with the US business to expand our territory,” Eckbert said. “We think Scandinavia, Austria, Switzerland and Italy would be logical places to go.”
Eckbert said growth would continue in Britain: “We’re aiming for 20 new UK sites this year and think it’s conceivable to open that many for a few years,” he said. “We’ve got roughly 75 sites identified that we want to be in.”