Eat, the sandwich shop chain, which was acquired by private equity firm Lyceum Capital in March last year, is to launch a new look across its estate featuring a new logo, packaging, interior design, signage and shop fascias. The new brand and interiors will debut in the c130-strong chain’s site on the Strand in London at the end of November, before being rolled out to a handful of other stores and then gradually across the rest of its estate. It is thought that a brighter colour palette will replace the chain’s current brown and white system, while the interiors will be “warmer and more modern”. Matt Utber, founder of The Plant, which has been appointed to work on the rebranding, said: “We’re trying to distil their message into something that can inject a little more energy into the brand and give a sense of their passion and curiosity for food. We’ve redrawn the current logo – it’s not a massive shift but we’re making it a bit gentler and softer and less monolithic. The [current] brand’s got quite an authoritarian feel and we want it to reflect Eat’s people and food.” Earlier this summer, M&C Report revealed that the group had started a process to find a new chief executive to oversee its next stage of growth. It is thought that the process is still at an early stage, but that a successful appointment would allow founder Niall MacArthur to take a step back from the day-to-day running of the chain to concentrate on other areas of the company. MacArthur told M&C Report that the company would take its time in making the right appointment to oversee the group’s plan of operating 200-plus sites in the UK over the next three to five years. He said the chain would continue to concentrate on opening locations across the UK, although he believed there was still plenty of opportunity to open in London, where the group operates 75% of its estate.