Daisy Green Collection has secured its 10th site in London. It will open at One Heddon Street, just off Regent’s Street.
Named Little Green, the site, located within a new co-working space that Crown Estate has developed on Heddon Street, is due to open before Christmas, and will offer coffee Australian-style brunch and cocktails.
The site is located in a Grade II listed former cinema, on a street made famous by David Bowie’s Ziggy Stardust album cover, with the site to feature artwork inspired by the area’s history.
Co-founder Prue Freeman, told MCA that while the menu details were still being finalised it would have a slightly different focus than it’s other sites, with a real all-day menu, a new lunch and afternoon menu, and a focus on small plates and drinks in the evening, rather than dinner.
“I think Heddon Street as a location, over the last couple of years has really regenerated, with people like Sabor coming in and Magpie and there is a real push from the Crown Estate to bring it back to be a real foodie led area,” she said.
Earlier this summer, the all-day restaurant, bar and coffee group, secured £2m in funding from its Crowdcube crowdfunding campaign – smashing its £500k target. The funding is to be used with the aim of doubling the estate to 17 sites by 2022.
Freeman said the group was being “quite careful” around the sites it’s going for and while there are a few locations it is looking at there is nothing yet confirmed for next year.
Its latest site opened on Noel Street in Soho in the summer.