Creams, the desert parlour franchise, has updated its pipeline, with eight new sites lined up.
The retro Americana-inspired concept is opening in Xscape Milton Keynes, Cambridge Leisure Park, Livery St in Leamington Spa, The Brewery Quarter in Cheltenham, Bank Hey Street in Blackpool, Leeds Trinity Shopping Centre, Neatscourt Retail Park in Kent, and Bluewater Shopping Centre.
The currently 61-strong business is led by co-founder and partner Adam Mani, and aims to reach 80 sites by the end of 2018, with an ultimate target of 250 overall.
Last year, the company opened its first site under its new flagship ’steampunk’ inspired emporium format.
The Creams management team believe with the casual dining sector saturated, but desert parlour segment still maturing meaning there is “very little competition and much synergy in being positioned near eateries”.
The A1/A3 mixed usage for coffee shops means that there is an abundant availability of retail units, with generally no premium or goodwill for such shops, a Creams spokesperson said.