The co-founder of all-day healthy eating concept, Counter Kitchen, has told MCA the group is already searching for its second site and plans to roll out across London.
William Heath told MCA that he and co-founder, Benjamin Meyer, had been inspired by New York juice bar and café, the Butcher’s Daughter.
The concept will focus on warming salads, soups and cold press juices to take away or to eat-in.
Heath said: “Office workers in London have a lot of options but what we felt was lacking was a really good quality, health conscious offer combined with a great place to socialise. We wanted somewhere that people could relax, have a meeting or just drop in a get something to go. It’s a very New York feel.
Dishes on the menu will include Avocado Toast, topped with homemade cucumber kimchi; or an Almond Butter Toast topped with raw honey and cacao nibs. Lunch dishes include a range of salads, including Magic Mushroom (mixed sautéed wild mushrooms with rosso leaves, soba noodle and pickled daikon), Warming Bowls – hot meals like Kimchi Culture (homemade kimchi, stewed beef broth, silken tofu, pak choi, ginger, garlic and black rice).
On future growth, heath said: “We see a lot of potential in London and we’re already looking for a second site. The concept is very flexible so we can adapt to the site – maybe one would suit a bar, another a bigger dining area. We want each site to suit its environment.”
Heath said he would not rule out regional openings but the initial focus was on London.