Cote, the BC Partners-backed group, has raised £66,000 for charity Swings & Smiles through sales of pavlova – its September dessert special.
The Berkshire-based charity provides play facilities for families who have children with special needs.
Cote chief executive Alex Scrimgeour suggested the promotion after hearing about the charity’s need to raise £450,000 to build a dedicated facility.
Swings & Smiles supports families from Hampshire, Hertfordshire, Oxfordshire, Wiltshire and Surrey, as well as Berkshire.
The lease on its home runs out in 2017 and it is aiming to build the new facility in the next two to three years.
Swings & Smiles founder Sian Cook said: “It has been an incredible fundraising initiative and we are so grateful to everyone at Cote and their customers for their kindness and generosity. Through Cote, our fundraising has now reached 25% of the target.”
