Coco di Mama, the London-based quick-service Italian concept chaired by Sir Stuart Rose, is set to make its debut in London’s West End, M&C Report has learnt.

The five-strong company has secured a site next to Benugo on Margaret Street for an opening at the start of next month.

The site will be the first from the brand to showcase an evening offer and be open seven days a week.

Co-founder Daniel Land told M&C Report that the company had been looking a number of opportunities to make its West End debut and hadn’t ruled out securing a further site in central London before the end of the year.

He said: “We felt that the time and opportunity was right to move out of the City. The business is performing well and our latest opening in Houndsditch has been well received. We will continue to focus on steady growth but are excited by seeing how moving into evenings works for us.”

The concept, which is led by life-long Daniel Land, and Jeremy Sanders and backed by amongst others Sir Rose, the former executive chairman of Marks & Spencer and restaurant entrepreneur Arjun Waney.

It also operates site in Monument, Paternoster Square, London Wall and Fleet Street.