Clean Kitchen Club is closing its Notting Hill location, while preparing to launch a retail range and international presence.
Co-founder and CEO Mikey Pearce said the search was underway for the next Clean Kitchen store, with talks ongoing over two potential locations about creating “something never been seen before in the QSR market”.
The vegan concept’s latest store, in Battersea Power Station, was hailed as a “phenomenal success” and continues to build this year.
Inspired by the upgrade in design at Battersea, Peace said he and co-founder Verity Bowditch would replicate this modernised look and feel is across the estate
As a result, they will close their Camden site for a refurbishment on 11 February and reopen in time for spring
The brand’s Soho store, which is on a short team lease, has become the company’s head office and catering kitchen for delivery.
The Notting Hill store is to close from next week, as the company “looks to streamline our business slightly”.
Pearce said: “This will allow us to focus on our existing locations and future plans as we plan to enter into retail sector this summer.”
He said businesses have to “pivot to survive a climate that evolves quickly”.
“Soaring inflation, negative headlines, energy bills at an all time high, and a cost of living crisis, there are many challenges that we have to face in order to build Clean to the number 1 plant based food brand.”
He said the brand was inspired by the likes of Apple, Nike and Starbucks who have their own physical location, but also sell products in third party stores.
As such, Clean will be launching nationwide into supermarkets.
“We anticipate some really punchy growth this year,” he added.
“We are also exploring international expansion to match our nationwide rollouts.”
