Carl’s Jr, the US-based premium burger chain operated by CKE Restaurant Holdings, is again looking to make its entry into the UK, MCA understands.
The brand, which operates c1,400 sites in the US, is currently talking to master franchisee candidates for the UK.
Benjamin Simon, vice president, International Franchise Sales and Development at CKE Restaurants Holdings, told MCA: “Carl’s Jr is definitely interested by the UK market. We are actively considering candidates. But we do not have anything concrete about the UK yet. Hopefully soon.”
It is not the first time the company has talked about launching in the UK.
In 2011, the company said it was preparing to launch a string of franchises in the UK.
At the time, it was looking for UK companies able to invest £16m for 25 or more units.
Founded in 1941, the upmarket burger chain has become known internationally for its 100% black angus beef burgers and its cheeky TV ads, which have featured Paris Hilton draped over a car, slot cars and an unlikely chaotic kitchen.
The brand has gathered a loyal customer base in its home country and abroad by sticking to its ‘quality’ offering, even in a tough economic environment.
