Caffe Concerto, the brasserie concept, has confirmed it will open its latest site in London at the former Café Rouge in Irving Street, near Leicester Square, next month.
The 5,000sq ft site in Irving Street was one of the first Rouge sites to be upgraded to a new look under the then John Derkach-led Tragus and was viewed as being a flagship for an evolution of the brand.
Tragus, which is now led by Steve Richards, is making a number of strategic disposals across of its Rouge estate and recently sold its site in Charing Cross Road to PizzaExpress.
Leon, the healthy fast food concept, recently secured the Caffe Concerto site in London’s Tottenham Court Road for an opening later this year.
Nick Weir, joint managing partner at Shelley Sandzer, who acted for Tragus on both central London deals, said: “Part of our role as specialists within this sector is to identify and work with our clients to achieve and fulfill their brief. The Café Rouge site on Irving Street Leicester Square is located in a highly popular restaurant location in central London and was the perfect opportunity for us to negotiate a great deal with Café Concerto on behalf of our client.”
Since launching in London’s Regent Street in 1996, Caffe Concerto has expanded into 17 locations across the UK.
It will open its first regional site next years at the Grand Central development in Birmingham.
