Bird and Patty & Bun are to open semi-permanent sites at Printworks London as part of an overhaul of the F&B offer under the new management of Global and Broadwick Live, MCA has learnt.

The fried chicken and burger concepts will open shopping container units in the courtyard of the 5,000-capacity music and entertainment venue in Canada Water.

They will have a presence there for at last a year, with the possibility of 24 months, with at last three seasons of programmes of events, as well as private and commercial events.

Bird founder Paul Hemings, who recently launched dark kitchens in Leeds and Manchester under Vessel, said the Printworks site offered a low capex option, with positive brand synergies, in a challenging trading environment.

He told MCA: “We still want to open new restaurants, but in the meantime we see other opportunities to increase our reach and profitability without spending huge amounts of money.

“Printworks feels like a natural extension for us - our customers like music, they’re young and urban.

“We don’t see ourselves as an experiential brand – we are not a destination, we don’t draw crowds on our own – but the opportunity to be present physically and visually in places where there’s more going on is better for us.

“It’s about brand extensions and exposure, we want our brand to be seen in right places.”

Hemings said there was the option to put the shipping container elsewhere after the Printworks residency expires.

He said it was early days with Vessel, which recently loft launched in Leeds and Manchester, but said the model seemed more mutually beneficial to operators.

He said: “The principle works infinitely better than Deliveroo Editions economically. Its early days, but I really like the idea and I think it has legs.”