Aubaine, the London-based French restaurant, boulangerie and patisserie concept, is to launch its first site under a new deli concept in Covent Garden Piazza at the end of next month, MCA understands.
Nick Young, Aubaine UK’s chief executive said: “Aubaine is incredibly proud of its bakery and boulangerie, and our first Aubaine Deli will showcase this. We will open all day and offer a range that will be unique to Covent Garden and rooted in our French heritage, but with a modern Aubaine twist. It is an exciting step for us as we look to expand and build our business and brand.”
Aubaine currently operates nine restaurants locations across London and opened a restaurant in Dubai at Christmas with a second one to follow this summer.
The menu at the Deli concept will change seasonally and will offer a range of products freshly made in Aubaine’s bakery including new products from the company’s signature boulangerie and viennoiserie range, sandwiches made from its own breads, authentic French breakfast dishes alongside salads and sharing boards.
Earlier this year, Aubaine founder Hani Nakkach told MCA he had secured another site in The City near Cannon Street Station and was close to completion on a site in Southbank.
Nakkach said he expected to open up to three new sites in London this year and was looking in Fitzrovia as well neighbourhood sites such as Battersea, Parsons Green and Islighton, as well as the Home Counties for further expansion.
“We believe we have the potential to double our estate in London,” he said.