AmazonFresh, the grocery delivery service, which launch in the UK last month, has added 59 London postcodes to its existing delivery area in the capital, taking it up to 128 in total.

Customers in North, East and South London are now able to order groceries from the online retail operator.

Amazon has already signed up 50 independent food retailers in London, including the likes of Konditor & Cook, Gail’s and Pizza Pilgrims, for the new service.

Pizza Pilgrims has launched a margherita frying pan pizza kit through the scheme – its first retail offer. The kit allows for two margherita pizzas to be made at home in minutes in a frying pan.

Ajay Kavan, vice president of AmazonFresh, said: “The initial response we have received from customers in the capital has been very positive, with many citing low prices, vast selection and fast delivery as their reasons to shop on AmazonFresh.

“We are honing and improving our offer based on customer feedback and will continue to do so as we open up the service to an even greater number of Londoners.”