The breakfast occasion has seen frequency of visits rise by 6.9% over the past four years within the food to go (FTG) sector, and now accounts for 16% of all occasions, according to MCA & HIM Food to Go Market Report 2019.

The breakfast occasion has seen frequency of visits rise by 6.9% over the past four years within the food to go (FTG) sector, and now accounts for 16% of all occasions, according to MCA & HIM Food to Go Market Report 2019.

Coffee shops and cafes as well as fast food outlets are the top FTG breakfast channels, having increased their share of visits over the past year. Average spend per head at breakfast also rose in the year to September 2018, versus the previous year – up 5% per head per occasion to reach £4.58.

Frequency of occasions at lunch rose by 1% to 1.6 visits per month, while the snacking occasion saw frequency remain static at 3.7 occasions per head per month. Although it still accounts for more half of all FTG occasions, snacking has lost day-part share on the back of gains seen in frequency at lunchtime and breakfast.

Supermarkets remain the most visited FTG channel for lunch and snacks, but the major multiples lost share of snack spend to sandwich retailers and fast food outlets.

The report also found that shopping & leisure was the top FTG mission, followed by work-led. Work-led and food-led FTG occasions have grown in prominence over the past three years, as workers take advantage of the convenience and rising food quality offered by operators. But FTG treat occasions fell over the same period, as consumers increasingly watched their wallets and their waists.

To find out more please contact insight.enquiries@mca-insight.com

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