Spirit Pub Company chief executive Mike Tye has said he expects to see consolidation of brands when Greene King completes its takeover.
Speaking to M&C Report’s sister title, the Publican’s Morning Advertiser, Tye said he expected Greene King chief executive Rooney Anand to be “going through an intense period of reflection”.
On the potential for some of Spirit’s brands being lost he said: “There won’t be 14 or 15, you have to keep it simple”.
He said: “Chef & Brewer is in fantastic shape. In Taylor Walker we’ve created a brand in which very individual pubs are run in the same way. Fayre & Square has gone from nothing to a huge success, and Flaming Grill is our answer to the idea that neighbourhood pubs would die — we have 150 of them now.
“Golden Oak is a more premium offer, doing more food. We’ve opened 50 in little more than a year and it’s ripping up trees. This year we’ve converted more than 20% of our neighbourhood pubs to either Golden Oak or Flaming Grill.
“But the day you think a brand is done, you’re screwed.”
