Star Pubs & Bars is to launch an enhanced package of support for its Just Add Talent operators.

Additional support includes: a new state-of-the-art back office system to improve operational efficiency; a comprehensive food offer to give customers more reasons to visit and a 24/7 health and safety consultancy service to provide operators with expert back-up and peace-of-mind, said the pub company.

It comes a year after the launch of its turnover and profit share agreement.

Regarding its food offer, menus, marketing materials and produce will be provided, while the focus will be on ‘exceeding customer expectations by delivering outstanding quality at good value prices’. Ingredients will be premium – burgers, for example, will use British beef and brioche buns, it said.

Beki Davies, Just Add Talent manager said: “We want JAT to be the best managed operator on the market. Our starting point was to create a unique turnover and profit share agreement which we believe is the most generous in the sector. We want the rest of the support to be as exceptional.”

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