The Scottish Executive has launched a campaign that aims to encourage drinkers to reassess their attitude towards bar staff and cut the amount of abuse they receive. Research by the Scottish Executive has found that 35% of Scottish people thought bar staff were particularly at risk from physical violence, while 29% thought bar staff were particularly at risk from verbal abuse. Alistair Don, president of the Scottish Licence Trade Association told the Morning Advertiser: "Christmas is traditionally a busy time of year for bars and clubs, with everyone out enjoying themselves. There are times when drink can fuel aggressive behaviour and people should be aware that staff working behind bars are only doing their job and don't need added aggravation from abusive customers." The Scottish Executive's research also revealed that four out of five Scots believe work-related violence is on the increase. The campaign to cut bar staff abuse is part of a wider campaign to cut public service worker abuse.