Purecraft Bars, the collaboration between Paul Halsey’s Purity Brewing and former Michelin-star chef Andreas Antona, has rebranded its first venue and is close to securing its second, M&C has learnt.

Its Birmingham site was refurbished last month and has now been rebranded as Purecraft Bar & Kitchen with the aim of more closely associating with the parent brand.

Purecraft managing director Martin Hilton told M&C the company was still keen to expand but had found it difficult to find suitable sites. He said he was close to heads of terms on a site in Nottingham and was looking at several sites in Manchester.

He said: “It has taken longer than we hoped but that has allowed us to perfect the concept in Birmingham and hopefully have fewer lessons to learn in new sites.

“The market is tough as everyone knows but the whole process has made us think very carefully about what it is that we are looking for. We did think about widening out our options but we have now come full circle and gone back to that concrete idea of what we want.”

Hilton said sales had been strong at the Birmingham bar with the wet/dry split roughly 40/60.

He said: “We have recently introduced a dish of the day, which has gone down very well.”

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