Pub restaurants were the most frequently visited channel in the eating out sector, despite a fall in the proportion of consumers visiting the pub restaurants overall, MCA analysis has found.
Pub restaurants were being chosen for a growing share of visits at every day-part and are the most frequently visited channel, with 2017 Q1 visits for breakfast up 2pp, lunch up 1pp and dinner up 1pp on 2016 Q1.
Average spend was also up in pub restaurants by 6pp at breakfast to £6.30, 3pp at lunch to £11.99, and by 1pp at dinner to £17.42.
Overall participation in of UK adults eating out in pub restaurants fell by 2pp, MCA’s Eating Out Panel 2017 Q1 report reveals.
The full English was by far the most popular breakfast option accounting for 63% of visits, the roast was most popular at launch (13.5%) and steak was the most popular at dinner (13.75).
With the beef burger the most popular choice across all eating out channels, it also increased its popularity during pub lunches by 0.4pp, but fell by 0.8pp during dinner.
MCA found the pub restaurant channel is more likely to be visited than the wider eating out market due to good value food and drinks or a good prior experience.
JD Wetherspoon saw its share grow across breakfast (3.4pp), lunch (4.7pp) and dinner (0.4pp).
Toby Carvery was fastest grower in Top 10 pub restaurant brands, increasing its share by 1.7pp to 6.4% of total pub dinner visits at dinner, catching up with its M&B stablemate Harvester.
Greene King’s Hungry Horse lost audience participation by 0.4% at breakfast and 0.3% at dinner.