Only 12% of Brits say a pint is affordable, according to new research by The Campaign for Real Ale (CAMRA). 

The consumer rights group is calling for government support to its manifesto on pubs, pints and people, and has said making tax on pints fairer should be a priority in order to keep pub going accessible

The price of a pint of beer remains a key concern for consumers, and CAMRA wants to see the government tackle this with fairer taxes, that would recognise and encourage the social benefits of consuming beer, cider and perry on licensed premises.

Extending the difference between tax paid on draught beer and cider in the pub and that sold in off-licenses and supermarkets, combined with a reduced VAT rate on beer and cider sold in the on-trade, would address this, it says. 

Meanwhile, data shows that consumers don’t currently have a right to information about where their beer comes from and shockingly, only 17% of real ale drinkers consider themselves very confident in identifying the difference between global brands and independent brewers at the bar.

CAMRA is calling on the next Government to introduce this right, so consumers can make an informed choice about the products they choose, along with a new right to a full pint – which isn’t currently the law despite being backed by 60% of Brits.

The manifesto also calls on the next Government to open up the pub market, making it easier for independent beer and cider makers to see their products on the bar not only supports independent producers but also creates more consumer choice.

Surveying found that 77% of Brits support changes to give licensees the ability to serve independently brewed beer, rather than just the products manufactured by the few big players that control much of the pub market.

Chair Nik Antona said: “Our campaigning priorities – and the priorities of consumers across Britain – are clear. The next Government should take immediate action for pubs, pints and people.

“Consumers should get a new right to a full pint, and Government should make sure people know where their beer is coming from, to stop confusion over global giants pretending to be local craft brewers. It’s shocking that only 12% believe a pint is affordable, and making tax on pints fairer should also be a priority in order to keep pub going accessible.”