Late Night London, Novus Leisure’s designated corporate and consumer party and events team has launched what it describes as “an industry-leading party booking and lifestyle website”, which it believes will create “a first class customer experience through engaging content and enhanced booking tools” to raise awareness of the group’s 40 London venues.
The newly launched site includes a party planning tool and magazine-style features from top London bloggers including What I Wore Today founder Poppy Dinsey and London On The Inside blogger Jules Pearson.
The website, featuring the new brand logo, is the product of 12 months of customer research, planning, and the building of a digital platform.
Andy Windsor, head of digital, said: “The research, design and build of our new website was a huge focus for 2013. We wanted to ensure our customers had an enjoyable, engaging experience booking and planning their social and corporate events. Going out should be fun. We wanted the new look Late Night London to reflect that and extend their experience online.’
“The major overhaul has increased the awareness and digital sales for all our London venues through an improved customer experience. We have added online payments for event tickets, guest list and party packages. But the really exciting difference here, is the content; one of the most popular features of the website are the ‘Scene Stealer’s’ galleries filled with thousands of party pictures of our customers having fun.”
“The content strategy seems to be really appealing to London consumers with thousands of customers enjoying the galleries and 5,000 new Facebook likes in the first week alone’. More features are being unveiled every day including Live Chat, where you can use a Skype-style service to chat to Party Planners for last minute guest list and bookings.”
