Nicholson’s, the Mitchell’s & Butler’s-owned pub brand, is to launch three Christmas ales brewed exclusively for the venues created by more than 70 members of staff in collaboration with three breweries and beer writers.
The three beers were created by Nicholsons’ Cask Masters in conjunction with Adnams, Brains and Harviestoun Breweries, and led by beer writers Ben McFarland, Melissa Cole and Richard Taylor respectively.
The finished ales will now accompany the full range of 25 winter ales on rotation until February.
Ben Lockwood, assistant brand manager for Nicholson’s Pubs, said: “Our team works extremely hard to ensure we deliver quality ale to our guests and through this challenge, we wanted to extend their understanding of the full brewing process.
“Our partner breweries and experienced writers were able to offer invaluable insight, guidance, expertise and engagement, fuelling their knowledge and enthusiasm which will naturally filter through to the Nicholson’s guest experience.”
