The New Inventive Bar Company has relaunched its cocktail masterclass programme for its Revolution brand, which the group said currently has annual sales of £3.9m and attracts 150,000 customers a year.
The company said the 90-minute sessions teach customers about mixology, and let them try making cocktails. It’s priced at £30 per person, with the ability to include a two or three course meal with their masterclass for £35 and £38 respectively.
Kate Eastwood, director of business development, said: “We’ve been running our cocktail masterclasses for four years now; and to say they are hugely popular is an understatement. They’ve become a bit of an institution now with customers with many choosing to come back.
“The programme makes up a significant proportion of our pre-booked revenue, currently enjoying 16% year-on-year growth. As the UK’s leading provider of cocktail masterclasses, we are absolutely committed to providing our customers with the ultimate high-end experience, which will take our masterclasses to a level which cannot be rivalled.”
