It’s Better Down The Pub (IBDP), the national campaign that aims to promote British pubs, is nearing its target of supporters for its mass tweet initiative with four days to go.
The aim is to reach more than two million people with the tweet on Tuesday 17 September. Currently 240 people are taking part, reaching 1,911,943 people.
The tweet aims to get the campaign ‘trending’ on Twitter and push it to a wider audience.
Co-founder of IBDP Francis Patton said: “The mass tweet will highlight the third major competition led by the campaign, centred on sport.
“The aim is to celebrate the links between pubs and sports of all kinds and, to kick it off, our campaign has set itself the ambitious target of reaching two million people with a tweet linked to the start of the Champions League football group matches, which start on 17 September.
“To do this the campaign will use Thunderclap, which is a new website that allows people and companies to pledge to tweet or send a Facebook message all at the same time on the same day in order to achieve the maximum effect.
“It’s just like an online version of a flash mob.”
