JD Wetherspoon is to stop sending monthly newsletters and delete its database of customers’ e-mails.

Chief executive John Hutson said the company had come to the conclusion because the practice could be seen as intrusive.

The company directed customers to its website and social media feeds as a source of information instead.

Hutson said in his message to customers: “Many companies use e-mail to promote themselves, but we don’t want to take this approach – which many consider intrusive.

“Our database of customers’ e-mail addresses will be securely deleted.

“In future, rather than e-mailing our newsletters, we will continue to release news stories on our website: jdwetherspoon.com

“You can also keep up to date by following our Facebook and Twitter pages.”