Greene King is launching two new training courses to help licensees in its tenanted and leased estate develop a stronger social media presence for their pubs.

A workshop for Business Development Managers (BDMs) will build understanding about the benefits of social media for communicating with customers, building loyalty and raising awareness.

The day course will cover how to build a community with engaging content on Facebook and Twitter to enable BDMs to support their licensees in doing so. The training is brought to life with case studies of pubs that demonstrate best practice. The social media training will also provide measuring and reporting tools to allow BDMs to identify those licensees who are in need of extra help in capitalising on the business opportunity presented by social media.

Greene King is also launching a ‘Marketing Through Social Media’ workshop directly for its licensees. This course will explore recent developments in social media, as well as offering advice on choosing the right approach for their market and drawing up tailored campaigns for their pub.

Clive Chesser, business unit director for Greene King Pub Partners, said: “Social media is an incredibly powerful marketing tool for pubs. Many of our licensees already have a social media presence but as it’s a constantly evolving area we wanted to provide training to bring them up to speed with the latest developments. This course is designed to ensure licensees are using social media efficiently and effectively to promote their pub and enhance their relationship with their customers in order to grow their business.”