Everards, the Leicestershire brewer and pub operator, has opened a pub in Shropshire as the latest for its Project William scheme that sees it work with smaller local brewers to take on outlets.

The Pheasant in Wellington has been bought by Everards in partnership with David Goldingay, founder of local brewer Ironbridge. He is to relocate the brewery to a 12-barrel plant in the pub for a new venture Wrekin Brewing Company.

Everards has invested £390,000 in the project and Wrekin has invested £55,000. It takes Project William up to 29 sites.

“Reviving the Wrekin name feels right seeing as we are moving the brewery from Ironbridge to Wellington,” said Goldingay, who has run the Old Fighting Cocks in Oakengates, Shropshire in partnership with Everards since 2010.