Enterprise Inns, the tenanted and leased pub company, plans to introduce an on-line ordering system for publicans across its estate, M&C Report has learnt.

The project is currently in the testing phase and will be trialled at 60 Enterprise pubs in April. “Once the pilot is complete and everybody is happy with it, the online ordering facility will be rolled-out across the business,” a spokesman told M&C Report.

The system, which has been developed by iTrade Network alongside Enterprise, will allow licensees to place all drinks orders on-line 24 hours a day, seven days a week; this could potentially be expanded to other products in the future.

There will be on-line exclusive deals and tenants will be able to track the progress of their orders.

A spokesman for Enterprise told M&C Report: “It will have a number of really interesting features on it, in terms of allowing publicans to analyse previous orders.

“People are far more used to shopping on-line now. The whole thing is about convenience for the publican.”

The on-line ordering project is led by Colin Bendel, Enterprise’s business transformation project manager. The system has been showcased during Enterpriselive, the series of roadshows for publicans that’s currently on-going.

The system has echoes of Punch Taverns’ Buying Club, the company’s on-line ordering system that was last night named Best Business Initiative at the Publican Awards.