Ian Edward, the corporate adviser to the eating and drinking-out market, has joined the board of Geronimo Inns as an investing non-executive director.

Edward, who previously sat on the La Tasca board and recently joined Ego Restaurants as a non-executive, said: “This is a great opportunity. Geronimo is a fantastic operation and I think there is real scarcity value in these type of managed houses.”

Geronimo is led by husband-and-wife founders Rupert and Jo Clevely, and chaired by Chris Hutt, the former chief executive of Wizard Inns.

Backed by Penta Capital, the private equity group, Geronimo has 21 pubs in a mix of market segments: 13 in affluent London suburbs; three in country locations near the M25; three at London Heathrow airport; and one at the newly opened St Pancras station in London.

Edwards, who has worked at Duke Street Capital, the private equity house, last year advised on a clutch of deals including the purchases of Living Room and Bel and the Dragon by Premium Bars & Restaurants and the sale of Loch Fyne Restaurants to Greene King.