Charles Wells chief executive Justin Philllimore has told MCA that he sees the scope in some large towns and cities for multiple iterations of the group‘s Pizza, Pots & Pints (PP&P) concept.

MCA understands the group is currently finalising a deal to double the brand’s presence in Cambridge, where it already operates the Salisbury Arms.

The group’s new joint venture with Little Gems Country Dining will see director Craig Mayes relinquish responsibility for the Apostrophe managed estate, in order to concentrate on the currently four-strong PP&P estate.

Phillimore told MCA: “We have a few more in the pipeline that we hope to progress over the next year. There is real potential for growth here and we see no reason that in larger towns we couldn’t have a few of them as we think it’s a concept that reaches out to a wide audience.”

The fledgling brand is based around “artisan pizzas, warm terracotta pots and delicious beer”.