Admiral Taverns, the 1,200-strong pub company has announced that it will be freezing prices across many of its draught beers, and will increase prices on other draught beers by an average of 3.4%. Prices of draught lagers San Miguel, Stella Artois 4% and Carlsberg will all be frozen. This is the second year running that the firm has held the price of Carlsberg. Admiral is also planning to freeze the price of at least a dozen cask beers including Marston’s Pedigree, Greene King Abbot Ale, Draught Bass, Courage Directors and Shepherd Neame Spitfire. Last week, the Publican’s Morning Advertiser, sister title to M&C Report, revealed that Enterprise Inns implemented a 4% to 5% rise in tied drinks products from 6 February. And Punch Taverns has announced an average increase on draught beer of 4%, blaming wholesale price rises of 6%. In addition, Robinson’s, the Cheshire brewer and pub operator, has frozen prices for all of its cask beers and some of the lagers it supplies. Prices for Carlsberg, San Miguel, Amstel and Becks Vier have all been held. Admiral managing director Kevin Georgel said: “Our pricing is now below what brewers themselves recommend that we charge for many of their beers. But as a business we have faced cost increases in all of these product categories, so effectively we are taking these increases on the chin. “We have worked extremely hard to help our licensees keep prices down for their customers, and we would urge George Osborne to do the same. “It does not make any sense for the Chancellor to keep the above-inflation duty escalator in place, given that it actually serves to reduce the tax take from alcohol.” The move follows a series of annual price rises from major drinks producers. For example, Heineken UK last month added 7p per pint, and Diageo added 5% to draught Guinness.