More than 7,000 jobs could be lost over the next 12 months in UK pubs and bars, it was revealed this morning. A study by Plimsoll analysis forecasts that 7,457 jobs could go as companies seek to get costs in line with sales. Plimsoll also found that as many as three quarters of the firms analysed will need to reduce their head count. One of the largest firms could lose 839 jobs and almost a third of the companies surveyed are already running at a loss – according a the survery of 848 businesses. The study also discovered that companies need to aim for at least £9,000 sales per employee in order to stay competitive. Of the 849 firms individually assessed the report said 418 companies, are rated as 'danger' and need to consolidate immediately. These firms as all currently losing money are heavily in debt and are exposed to their lenders. Some of these firms could see 30% of the workforce go as they try to stay in the market. But the report adds that 223 companies need to only “tweak” their business, making small but simple changes that will see them maintain their profitability and improve their stability. Plimsoll added that 208 companies are currently leading the market with sales per employee figures of well over ££59,000. These super-productive firms are generating over £5,000 worth of profit per employee. David Pattison, senior analyst, said: “The 418 companies we have identified as in danger need to act now if they are to survive. “It very important they review their entire business cost base and take action now to significantly reduce their outgoings. Whilst job losses are undoubtedly bad news for any company, such decisive action may be called for to guarantee the ultimate survival of the business- even if this means the business is 30 or 50% smaller than it was.” The Plimsoll Analysis- Public Houses, Bars & Inns clearly names and identifies the companies most exposed to the downturn, those in pole position to prosper and those where the combination of poor performance and slowing economy has exposed them as a cheap acquisition.