35.9m pints were sold across UK pubs in the first week of December, according to research by the Oxford Partnership.
Compared to the same week last year, this marks an uptick of +2.3% in draught pint sales.
The On Trade Christmas Countdown Report also shows that the shape of the week has changed compared to last year, with Wednesday to Saturday now accounting for 69.3% of sales, an +8.8% increase compared to 2022.
The big winners in the past week have been more traditional winter drinks as the weather has turned colder, with Stout seeing the largest gains, rising +30.3%.
Meanwhile Ale saw a +10.3% uptick.
On the other hand, the biggest categories to lose out are Premium Lager -10.2% and Core Lager -9.7%.
This week, footfall dropped by c-1%, according to the Oxford Partnership, with Wednesday -3.3% and Thursday -3.2%, year-on-year.
However, Friday and Saturday footfall has increased by +1.0% and+2.1% respectively.
Research showed that city centres were the hardest hit - where footfall was down -2.1% versus 2022.
Suburban and rural areas faired the best, also with Friday and Saturday as the strongest days.
Dwell time overall grew to 126 mins vs. 120 mins in the same week last year +5.0% with city centres driving the highest growth +5.9%.
All locations benefitted from an increased consumer visit length with suburban outlets +4.1% and then rural +3.4%.
