A new football dining experience will launch at the O2 this summer, joining a host of F&B names announced at the complex last week.

Toca Social brings together social entertainment, food, cocktails, and immersive football games, which use ball delivery and tracking technology.

The American-inspired food and drinks menu has been created by Ross Clarke, former culinary director at Ennismore.

The venue will have a dessert room filled with ‘Willy Wonka’ inspired creations including a DJ booth, and three bars with an array of drinks, cocktails and mocktails.

Toca Social is from Toca Football, which runs a number of tech-powered football training centres in the US, though this is its first social concept.

The news comes after The Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, who own and operate Icon Outlet, and the entertainment district at The O2, announced a raft of F&B brands totalling over 32,000 sq ft, will open in the coming months.

The new signings includes Japanese noodle bar Marugame Udon, multi-experience concept Boom: Battle Bar, Middle Eastern concept Soukra, Kitchen Pizzeria and German Doner Kebab.

Boom: Battle Bar, spread across a double unit, two floors and more than 16,000 sq ft, includes competitive socialising activities such as axe-throwing, crazy golf, electric darts and beer pong, as well street food, cocktails and Japanese-style karaoke booths.

Alex Harman, president of Toca Social, said: “We created Toca Social to make the nation’s favourite sport inclusive to all, especially to those who have never kicked a ball.

“Toca Social fuses the worlds of football, food, drinks and live music to create a memorable experience that truly appeals to everyone - not just football fans.”

Alistair Wood, EVP of Real Estate and Development for AEG Europe commented: “Having only reopened our doors on April 12, we are already seeing guests starting to return and enjoy Icon Outlet’s offer – sales were 173% higher on 12 April than sales on the first day after the original lockdown lifted in June 2020. This shows that there is pent-up demand for people to shop and enjoy The O2’s full day out destination offer, which Toca Social will pay great complement to.”