A new football dining experience will launch at the O2 this summer, joining a host of F&B names announced at the complex last week.
Toca Social brings together social entertainment, food, cocktails, and immersive football games, which use ball delivery and tracking technology.
The American-inspired food and drinks menu has been created by Ross Clarke, former culinary director at Ennismore.
The venue will have a dessert room filled with ‘Willy Wonka’ inspired creations including a DJ booth, and three bars with an array of drinks, cocktails and mocktails.
Toca Social is from Toca Football, which runs a number of tech-powered football training centres in the US, though this is its first social concept.
The news comes after The Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, who own and operate Icon Outlet, and the entertainment district at The O2, announced a raft of F&B brands totalling over 32,000 sq ft, will open in the coming months.
The new signings includes Japanese noodle bar Marugame Udon, multi-experience concept Boom: Battle Bar, Middle Eastern concept Soukra, Kitchen Pizzeria and German Doner Kebab.
Boom: Battle Bar, spread across a double unit, two floors and more than 16,000 sq ft, includes competitive socialising activities such as axe-throwing, crazy golf, electric darts and beer pong, as well street food, cocktails and Japanese-style karaoke booths.
Alex Harman, president of Toca Social, said: “We created Toca Social to make the nation’s favourite sport inclusive to all, especially to those who have never kicked a ball.
“Toca Social fuses the worlds of football, food, drinks and live music to create a memorable experience that truly appeals to everyone - not just football fans.”
Alistair Wood, EVP of Real Estate and Development for AEG Europe commented: “Having only reopened our doors on April 12, we are already seeing guests starting to return and enjoy Icon Outlet’s offer – sales were 173% higher on 12 April than sales on the first day after the original lockdown lifted in June 2020. This shows that there is pent-up demand for people to shop and enjoy The O2’s full day out destination offer, which Toca Social will pay great complement to.”
Football experience joins O2 line-up
A new football dining experience will launch at the O2 this summer, joining a host of F&B names announced at the complex last week. Toca Social brings together social entertainment, food, cocktails, and immersive football games, which use ball delivery and tracking technology. Other recent signings include Japanese noodle bar Marugame Udon, multi-experience experiential concept Boom: Battle Bar, Middle Eastern concept Soukra, Kitchen Pizzeria and German Doner Kebab.