Administrators have been appointed to the holiday park operator Pontin's Limited, it has been confirmed. Pontin's has been a seaside tradition since shortly after World War II. The company employs around 850 staff across five sites in Britain at Brean Sands in Somerset, Camber Sands in Sussex, Pakefield in Suffolk, Prestatyn Sands in Wales and Southport in Merseyside. KPMG has announced that Jane Moriarty, David Costley-Wood and Rob Croxen have been appointed as joint administrators. The administrators have said they are in the process of appointing an experienced leisure operator to Pontin's so that it continues trading. It is expected that all five sites will continue to operate as normal and no redundancies of staff have been made at this time. A statement from the administrators said it was their current intention to honour all existing guest reservations. "Pontin's is an iconic British brand which forms the backdrop to thousands of treasured family holiday memories," administrator Ms Moriarty, a restructuring partner at KPMG, said. "It has unfortunately struggled in the current economic environment but, with some support from new management, we are optimistic that it will be part of thousands of family memories in the years to come." "From day one, we will be actively running Pontin's to ensure that our guests' holiday expectations are met. "Any customers with queries about their holiday plans should call our dedicated helpline." Pontin's move into administration comes less than two years after the company announced it was creating 2,000 new positions at its six holiday parks. The multimillion-pound investment was announced at the height of the popularity of the so-called 'staycation' as families opted to take holidays in Britain instead of travelling abroad during the recession. Financial Times, p12; The Daily Telegraph, p1; The Times, p64 & 65; Daily mail, p57; The Independent, p3