Sacha Lord, the Night Time Economy Advisor for Greater Manchester, has joined the Night Time Industries Association board.

Effective immediately, the Parklife and Warehouse Project co-founder will join the body in a bid to strengthen its calls for sector-specific late-night support.

“During the last few months, it has become clear that the nightlife sector needs to work together – not only to help the industry pull through these difficult times but to coordinate and shape a way forward so that we can recover, stronger than ever,” said Lord.

“I look forward to working with both Michael and the NTIA as we strive to overcome the challenges faced.”

““We are extremely pleased that Sacha Lord has agreed to join the board,” added NTIA CEO Michael Kill.

“It is clear that Sacha’s heart and soul is deeply embedded within this Industry and we feel his passion and drive for change is self-evident from the impact he has had on the sector within Greater Manchester in his role as Night Time Economy Adviser. His engagement will add another dimension to the NTIA Board and its fight to stand up for what seems more and more like an exiled sector.”