BrewDog has appointed James Arrow as its new chief operating officer in a global role reporting to CEO and co-founder James Watt.

His appointment follows the appointment of Chris Fielden as BrewDog’s first chief supply chain officer, John Graham as CEO of BrewDog USA and the announcement that C&A chief executive Giny Boer has joined the company’s board as an independent non-executive director.

Arrow joins BrewDog from 500-strong Boots Opticians, part of Walgreens Boots Alliance where is he is currently managing director. Under his leadership, profits for opticians almost doubled.

Prior to that, he spent a decade at Dixons Carphone in a variety of senior roles including eCommerce, trading, operations, sales, and transformation. During the merger of Dixons and Carphone Warehouse, Arrow was part of the senior leadership integration team.

He has also held roles Currys and began his career at Asda.

Commenting on his appointment, Jmes Arrow said: “I am thrilled to be joining BrewDog. The company has an amazing story and has been one of the standout British success stories over the past fifteen years. I am looking forward to bringing my experience to the company as it embarks on the next stage of its growth journey, in particular we will aim to profitably capitalise on the huge opportunity of the global bar roll-out programme, as well as further taking market share from the majors.”

James Watt, BrewDog CEO said: “Over the past few years we’ve focused on hiring exceptional new talent into the business and strengthening our leadership team. James brings an incredible array of experience and is a critical hire as we evolve as a brand, scale globally and importantly drive profitability across our business. BrewDog is passionate about its people, beer and our planet. James shares those passions and I’m looking forward to welcoming him to our fantastic crew”.

He will join BrewDog in early September.

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